Fourpure Brewing, Beartooth American Brown Ale
Based in South Bermondsey, London, Fourpure Brewing are the last stop on the now infamous Bermondsey Beer Mile. For the uninitiated, it’s a more than decent way to spend a Saturday afternoon.
The brewery was founded in September 2013 but it was 8 months later, in May 2014, that Fourpure really caught everyone’s attention when they became the first British brewery to start canning their entire core range of beers. Well-established, forward-thinking outfits like BrewDog and Camden Town Brewery had successfully dabbled, but brothers Daniel and Thomas Lowe, Fourpure's founders, took a few people by surprise when they quickly followed their launch with a brand spanking new canning line.
Taking their name from the four basic beer ingredients: malt, hops, water, yeast and a "purity of purpose" (whatever that means), Fourpure's beers are all "inspired by adventure" and the team's travels.
It’s a refreshingly new approach to branding in an industry where breweries are constantly looking at ways to differentiate themselves. There is an enormous world map in Fourpure’s taproom which is covered in coasters pointing out the destinations that inspired the beers. An “Inspired By” stamp, reminiscent of what you might find in a passport, is something worth looking out for on the cans.
The USA has clearly made its mark on the brothers. A Pale Ale (California), Session IPA (New York), Amber (Colorado), and IPA (Oregon) all form part of the Fourpure core range. A storming PILS lager was a result of cycling adventures through Germany and the Czech Republic. A richer, complex Oatmeal Stout draws on London's reputation for producing some of the world's best dark beers.
This week's beer is the Beartooth American Brown Ale. It’s part of Fourpure’s seasonal range, usually released in late Summer each year. Inspired by the Rockies it has a big creamy mouthfeel, plenty of hops, but even more flavourful malts to balance it out. Basically an English Brown Ale turned up to 11. We’re big fans.
Despite being a keen homebrewer Daniel decided early on that he should leave the brewing to someone else. “I was taught by someone I used to work for that you need to build a great team and hire people who are better than you.” Like Fourpure’s beers, branding and decision to put all their brews in cans, that was another pretty bold step. It certainly paid off.