One Mile End Brewery, Snakecharmer
Snakecharmer, a malt-forward West Coast IPA takes its name from a Jah Wobble song done in collaboration with The Edge, of U2 fame, released in 1983.
One Mile End brewery was founded in the basement of the White Hart Brewpub in Whitechapel in 2014. Think of a lovely, statuesque and character filled Victorian East End boozer. If these walls could talk!
"One Mile End is the address of the White Hart BrewPub, where the brewery was founded, and we felt it really worked," says Rusty Taylor, the man responsible for all One Mile End’s design work.
The brewery was co-founded by Simon McCabe and Patrick Mulligan, the owner of the pub. Simon came to brewing from the music industry, where he was in a band that was a regular on the London music scene. That’s how he met Ollie Parker, who experienced his own craft beer epiphany while touring the US, playing the popular South by South West (SXSW) festival in Austin, Texas.
Ollie came to join Simon as a brewer at One Mile End who, having come from music, saw it as an opportunity to have a more stable career. Simon also brought in his brother Jamie to help build a sales a team and manage the business side of things, having come from a corporate media background.
“The kit was purpose-built for the space and, while it was small, we managed to fit in a 400L brew kit and 8, 600L FVs. This meant quite a lot of double brews” said Ollie.
Initial focusing on brewing beers for The White Hart and sister pub The Alma in Chapel Market – they soon found a customer base across local bars and pubs who found their range of traditional cask beers and modern kegs beers were a hit with their drinkers.
“We soon realized we needed more space. Brewing in the pub was nice, you could get beers at lunchtime and a nice meal when you finished, but we were brewing 7 times a week and needed more space” says, Ollie.
[Ollie and Rusty]
Simon had previously worked at Redemption Brewing in Tottenham who, as fate would have it, were moving to a new site. One Mile End moved to their old site on the Compass West Estate in Tottenham. They even inherited their brewery kit too. They now call Beavertown, Pressure Drop, Brewheadz, Bohem, Hale Brewery and Redemption as neighbours in Tottenham, North London.
They still, however, haven’t given up completely on their old site and brew beer at both locations. A ‘Beneath the Street’ series is brewed at the White Hart, with a future release ‘Pierre de Garde’ a 10% French farmhouse beer that is bottled, corked and caged.
And while their beers retain an East End influence in their name, Tottenham is where they brew their core range of beers. Salvation Pale Ale, a bitter Pale Ale that sells well in cask and is on the hazy side of bright, is named after the Salvation Army founded on Mile End Road.
Snakecharmer, a malt-forward West Coast IPA takes its name from a Jah Wobble song done in collaboration with The Edge, of U2 fame, released in 1983. This was a beer they first brewed a few years back when every craft brewery was proving its chops with a take on the West Coast style of IPA. With only a few tweaks since then, it’s a great example of the beer many craft beer fans fell in love with.
One Mile End produce and package beers in cask, keg and moved to cans relatively recently. "I’m going to take a little bit of credit for cans," says Jamie. "Most of the beers I was enjoying were in cans. We decided to package Juicy 4 PM, our New England style pale ale in cans and it sold 9-10x times quicker than any of our bottled beers.”
Being a brewery in London benefits from both massive comradery and massive competition. "We’re members of the London Brewer Alliance (LBA) and anything that encourages discussion amongst craft brewers is always positive,” says Jamie, who will be attending the upcoming LBA festival to be hosted at Fullers Griffin brewery in Chiswick on Saturday June 23.
In the last few months, we’ve seen the likes of Cloudwater, Northern Monk, Tiny Rebel and Left Handed Giant push into London as well as the BrewDog acquisition of DraftHouse. But with a good relationship with a key set of accounts, including the Draft House, One Mile End is holding its own. They are also looking outside London as a clear strategy, to bring their hoppy, hazy, East-End inspired ales to other parts of the UK.
"We want to stay afloat, pay everyone a decent wage, and make the best beer we can and get it to our customers as fresh as we can," says Ollie.
Rusty chimes in, "There’s a lot of care and love that goes into it and we are really passionate about what we do and its good beer. Drink it and see!"