In 2012, the way I wanted to buy and drink beers didn’t exist, so I started BeerBods, the world’s first beer subscription service. Our beer club has gone from strength to strength, with over 4,000 subscribers now drinking, learning and talking about beer together every Thursday at 9pm using #BeerBods.
Almost seven years later, the world of craft beer is very different. There are lots more breweries for starters. Not to mention the number of people wanting to drink the good stuff. We’re winning. We felt we needed a service for those that have come on this craft beer journey with us and want to take it to another level with more than one beer a week.
Today I’m outrageously excited to announce the launch of a brand new online store where you can build your own case of the best craft beers in the world. We’ll be making the most of our long-standing relationships with the greatest breweries on the planet to bring you the most exciting beers. There’ll be short runs, new releases as well as some absolute classics.
As great as that is, it’s hardly groundbreaking. There were some brilliant little businesses (here’s looking at you BeerRitz, AlesByMail and Beers of Europe) offering mixed cases (and I was buying from them) ten years ago. As you’d expect, we’ll be doing this a little differently.
Firstly, you’ll be able to build your case from your Twitter or Instagram account. When we post our BeerDrops (the first one will be at noon on Wednesday), all you have to do is reply using #BuildACase and your beers will be reserved and visible in your case on our website. From when you start building a case you’ll have 30 days to checkout. Any beers you add in that period will be saved until the 30 days are up. We’ll email you when the case if full so you can checkout.
This is an e-commerce first. Nobody has done anything like it before, especially not with beer. Using a hashtag to build a case and giving you up to 30 days to do it means you can now buy the best craft beers at your own pace and convenience.
The ways people drink and buy beer has changed a lot over the last 4,000 years. For the second time, we’ve made a dent in that timeline. I can’t wait to hear what you all think of it.
#DrinkBetterBeer #BuildACase #BeerBods
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HOW IT WORKS...
Registering an account
First thing’s first. You need to make sure you have registered an account with us and given us your social media details.
How does reserving beers work?
As soon as you add your first beer to a new case, you’ll then have 30 days to fill it. If adding beers using #BuildACase on Twitter or Instagram, as long as you have an account with us in which you’ve included your social media details, your beers will be reserved as soon as we confirm in the comments thread. When adding beers to your case on our website, they will be reserved the second you add them to your case (as long as you are logged in to your account).
What’s a BeerDrop?!
Every Wednesday (at noon to start with), we’ll release a bunch of beers on Twitter and Instagram for sale before they go on our website. You can add these beers to your case and reserve them by responding to our posts using the #BuildACase hashtag. We’ll then add them to your case. You will need to have registered an account and given us your social media details for this to work. Follow us on Instagram and/or Twitter (turn on notifications) and sign up to our BeerDrop mailing list.
Can I change my mind and swap beers?
Yes, you can change as many beers as you like within that 30 day period.
How do I checkout?
When your case is full, you can checkout. At this point, you can make payment and tell us where you’d like the beers sent. You have to be over the age of 18 to do this bit.
Can I just build a case of beers on your website and check it out immediately?
Hell yeah! We fully endorse this kind of no-messing approach.
What does this mean for your beer club and Thursdays at 9pm?
I want to be clear on this. #BuildACase takes us in a new direction but we’re committed to making our existing beer club bigger and better over the coming years. #BeerBods at 9pm on a Thursday night will remain the beating heart of this business. But now we think we’ve got something truly groundbreaking to compliment it and cater for all your beer needs.
Innovation is painful
If we feel you’re misusing the site in any way, we reserve the right to cancel your account. This is a new service and we’re bound to have a few teething problems. If you reserve a beer and end up missing out on it for whatever reason, we’ll do our best to make it up to you. But PLEASE be patient. Don’t be a dick.