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Bigsmoke Product

Fruju by Big Smoke Brew Co

New England Pale, 4.9%

One for the fans of a fruitier style of Pale Ale, Fruju is a heavily hopped New England style beer with a tropical, soft finish.


The live tasting of this beer was on 21st July 2022 #BeerBods

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The Story

Big Smoke Brew Co founders Rich Craig and James Morgan began their careers managing pubs in London. Their 15-year working relationship culminated in them opening their first pub, The Antelope in Surbiton in 2014.

It was in the shed of the pub’s beer garden that the duo began brewing early iterations of what would become Big Smoke beers.

BREWING AT THE ANTELOPE ALLOWED EVERYONE INVOLVED THE CHANCE TO LEARN, EXPERIMENT AND GET IMMEDIATE FEEDBACK FROM OUR CUSTOMERS IN THE PUB. IT’S ALL PART OF THE PROCESS FOR US, WE LOVE HEARING FROM OUR CUSTOMERS AND IT’S BECOME VERY USEFUL WHEN DECIDING WHAT WORKS, AND CRUCIALLY, WHAT DOESN’T.” EXPLAINS RICH.

For the five years that followed, Rich and James continued to open pubs and proceeded to fill them with Big Smoke Beers. In February 2019 Big Smoke took the next step in their journey, moving to a new purpose-built brewery in Esher, Surrey.

“HAVING OUR OWN ESTATE OF PUBS HAS ALLOWED US TO GROW ORGANICALLY OVER THE PAST 6 YEARS BUT THE MOVE TO OUR NEW BREWERY HAS REALLY RAMPED THINGS UP FOR US. INVESTING IN A GREAT SALES TEAM AND FOCUSSING ON DELIVERING STRONG CUSTOMER SERVICE HAS MADE A HUGE DIFFERENCE.”
Bigsmoke Lifestyle1

The move to the new brewery has allowed Big Smoke to focus much more on achieving a consistent, reliable product. The purpose-built brewery has also enabled a huge jump in scale, resulting in the expansion of the beer range and team, now 12 people strong.

For tonight’s beer, we have Fruju. One for the fans of a fruitier style of Pale Ale, Fruju is heavily hopped Citra, Mosaic and Azacca giving big hits of tropical fruit. Typical of the New England style Fruju is hazy and smooth with a full mouthfeel and low bitterness. 

Live Tasting

We'll be tasting this beer, live at 9PM tonight.

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