Evolve by Mad Squirrel Brewing
Mad squirrel's take on a classic bitter. Brewed with floor-malted barley, a modern British yeast and fruity hops taking this traditional style to the next levelRead the story
The live tasting of this beer was on 3rd October 2019 #BeerBods
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Mad Squirrel occupies an unusual position on the UK’s craft beer map, both in terms of their geography and their evolution. Founded in 2010 by business partners Greg & Jason they were originally called Red Squirrel and, with a focus on traditional cask ales, produced beers for their native Hertfordshire pubs. It could have all been very safe and, well, traditional.
“Our brewery is surrounded by rolling fields 20 miles from the centre of London. We are too far out to be a part of the London beer scene, but not far enough away to be a part of anywhere else’s scene”, says Marketing Manager Tim Hickford
As the team at Red Squirrel grew they found themselves becoming increasingly excited and influenced by the modern, hop-forward beers coming on to the market. This, in turn, became reflected in their beers which, over the course of several years, became increasingly contemporary.
Things came to a head in early 2017 when Red Squirrel took the unorthodox step of completely rebranding themselves. A transformation that led them to become Mad Squirrel.
“What we were finding was that the beers we were now producing were jarring with the folksy, rural imagery of our old branding. Rather than do what many breweries do by setting up sub-brands or offshoots we decided to go the whole way and completely visually reinvent our company” explains Tim. “The whole rebrand was done in-house by those of us who brew and sell the beer, so we feel it is authentic to us. Nearly three years later I can categorically say it was the best thing we have ever done!”
The rebrand didn’t start and stop at a name change though. It coincided with the building of a brand new state of the art brewhouse and canning line which kicked into action in August 2018.
It may have seemed like a brave move at the time but it looks like it’s paying off. Over the last three years, Mad Squirrel has received numerous accolades from peers and punters alike. Not least making it into the top five of BeerBods very own Beer of the Year awards for 2018 with their beautifully balanced American pale ale, $UMO.
This week’s beer; EVOLVE is one of the brewery’s newest creations and is a deliberate nod to their past. A contemporary take on an English bitter, a traditional malt base is brought up to date with a great wallop of American hops, providing notes of citrus and lasting bitter finish.
2019 has seen the brewery continue to build on this momentum. Three new triple fermentation tanks have been installed and as a result, Mad Squirrel beers have been popping up with much greater frequency.
Now with multiple taprooms in the south and Mad Squirrel creations gaining notoriety further afield, this upward trajectory is showing no signs of slowing.