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When Nirvana Brewery opened their doors in 2017, they had one simple goal; to dedicate themselves entirely to the creation of quality alcohol-free craft beers.
Coming from a family of beer lovers, when co-founder Becky’s dad Jim went teetotal, she wanted to ensure that he would carry on feeling included socially and see his face light up again when handed a bottle. Since then Nirvana has opened up a whole new world of alcohol-free beer for a growing number of drinkers across the UK.
“We want to do alcohol-free beers following the same standards of craftsmanship that define craft beer – something that really sets our alcohol-free beers apart from their competitors. Our craft beers aren’t watered-down, alcohol-free versions of an existing mass-produced alcoholic product, they have their own identity.”
Nestled in the bustling heart of East London (right near the Kingsmill factory), Nirvana Brewery were one of the first breweries in the country to dedicate themselves solely to alcohol-free beer. At the time, although not that long ago, options in the world of low/non-alcoholic beers were slim, with the likes of Heineken and Becks Blue among the only beers readily available for those looking to reduce their alcohol consumption. Since then, however, there has been somewhat of a renaissance in the UK with more and more alcohol-free options hitting the shelves.
This can be attributed to breweries like Nirvana, who are living proof you can get near-identical flavours and aromas out of non-alcoholic beers to that of their alcoholic counterparts. The emergence of higher quality options has meant the market for alcohol-free has grown by about a fifth in the past two years and with a growing number of people now opting for the low/no alcohol option, Nirvana brewery is flourishing.
Tonight’s beer is one of the first recipes the team settled on and incidentally their best selling beer. Hoppy Pale, formerly known as Karma is a pale ale brewed with Chinook and Cascade hops. A big tropical hit upfront is balanced with a distinctly bitter finish. It’s all that you’d want from a modern-day pale, all wrapped up in a low alcohol package.
With demand for alcohol-free beers continuing to rise, Nirvana have big plans for the year ahead, including the introduction of their first best bitter. That’s right, an alcohol-free best bitter. We can’t wait to try it.