Pump up the Jam by Tiny Rebel Brewing
Jam Doughnut Pale Ale, 5%
Pump up the Jam combines sweet jam flavours with a bready malt base. It’s a jam doughnut in a pint glass. No word of a lie.
The live tasting of this beer was on 24th October 2019 #BeerBods
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Newport upstarts Tiny Rebel aren't so tiny any more. Chances are you've heard of at least one of their beers by now. Indeed, longtime BeerBods subscribers will have had a couple in your boxes over the last couple of years.
There was Cwtch back in April 2016 and Stay Puft in August 2018. You lot liked that one so much, you voted it into second place for Beer of the Year last year.
Now they're coming at you again with Pump Up the Jam, a 'doughnut pale ale' no less! Take that, pastry stouts. This beer actually began life as a kitchen experiment to bake doughnuts with beer in the batter. It didn't work out though, and so, they turned the whole idea on its head and put the doughnut into the beer instead. (But not literally.)
"Although it sounds quite gimmicky, in a way, it is in its own right just a good beer," explains Tiny Rebel's Charlie Seddon. "The beer is very malty to give it that bready taste. We use four different grains: barley, munich, melanoidin and wheat, so it's not gluten-free, but it does bring that smoothness and the whole thing is quite light." On top of this, the fruity jam character comes from the hops (Cascade and Bramling Cross) and esters created by the yeasts during fermentation.
As for the name, a reference to the 90s dance hit from Belgian group Technotronic, Charlie says: "I think if you're making a doughnut beer it's the only name you could really have."
Tiny Rebel have been keeping busy since they were last in your BeerBods box. "It's actually been a massive year for us," says Charlie. The brewery is on track to brew 28 thousand hectolitres this year, nearly half as much again as they did last year. That’s closing in on five million pints. Due to this growth Tiny Rebel has invested heavily to build a new 30,000-sq-ft distribution centre across the road from their brewery. Space freed up in their old warehouse will become additional brewing capacity.
"We've been spending all our time brewing our core beers in order to catch up with demand but over the next few months we have a lot more specials planned," Charlie says. You can expect to see strong NEIPAs and perhaps even a new sour beer in the core line up. "Just lots of exciting beer. A craft beer lover's dream.”