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Vocation Product

New Musick by Vocation Brewery

NEIPA, 4%

A harmonic haze of pineapple, passionfruit and sweet mandarin with zesty citrus peel and notes of fresh pine.


The live tasting of this beer was on 17th March 2022 #BeerBods

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The Story

John Hickling had already left one career in IT behind him when he and his uncle founded Nottingham-based Blue Monkey Brewery in 2008. So when he sold his stake in that brewery five years later, he was at a loss for what to do next.

Anyone who has lived in Yorkshire will know the feeling of longing and nostalgia once in exile from God’s Country. So it was that John returned to his hometown of Heptonstall and whatever plans or ideas he might have had it soon became clear that these needed to involve beer. It was his, err, vocation.

Aptly named then, Vocation Brewery gave John the opportunity to start from scratch and apply all the accumulated knowledge he’d gained at Blue Monkey into something and somewhere new.

Vocation Brewery was launched in Cragg Vale, Hebden Bridge in early 2015. Amidst the post-industrial mill towns, valleys and moorland you might think this would be a very traditional place... and the beer there equally so. But this part of Calderdale is as well known for its artistic heritage as it is for its ‘satanic mills’.

Vocation Lifestyle1

In 2005 nearby Hebden Bridge was declared the 4th quirkiest place in the world by a British Airways inflight magazine. Quoted as "modern and stylish in an unconventional and stylish way" it has a quirkiness that seems to show little sign of abating with the profusion of fiercely independent local businesses and a cast of local, somewhat oddball, celebrities.

Inspired by this independence the beers by Vocation have a very modern outlook. 

“Drinkers are wanting to know a lot more about their beer, not just that it tastes good but about the depth of flavours, style and where it’s come from. They want something that makes it stand out from others they may have tried.”

For tonight’s beer, we have New Musick. A smooth and sessionable pale for the post-punk era. New Musick was the original term used to describe a wave of progressive, avant-garde style rock, born in the late 70s as musicians moved away from the clichés of traditional punk.
The beer is hazy in appearance with flavours of pineapple, passionfruit and mandarin. This is Vocation doing what they do best and we absolutely love it! 

Live Tasting

We'll be tasting this beer, live at 9PM tonight.

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